Undergraduate Program: Cross-border E-commerce

Program Description

Designed to meet the needs of regional economic development and foreign trade cooperation in Shandong Province, this program aims to cultivate well-rounded talents who are developed morally, intellectually, physically, and aesthetically. Students will acquire fundamental theories and professional knowledge in management, economics, and cross-border e-commerce. They will become familiar with prevailing commercial circulation rules and practices, develop a solid foundation in English, and gain proficiency in the operational processes of cross-border e-commerce. The program emphasizes strong English application skills, cross-cultural communication competence, and the ability to manage and operate cross-border e-commerce platforms. Graduates will possess humanistic and disciplinary literacy, a global vision, an innovative spirit, and practical entrepreneurial abilities. They are expected to become international, interdisciplinary, and application-oriented talents capable of meeting the needs of various sectors, including cross-border e-commerce enterprises, foreign trade companies, manufacturing firms engaged in cross-border e-commerce, cross-border e-commerce ecosystem service providers, government agencies, and social organizations.

Core Courses

Management, Economics, Introduction to Cross-border E-commerce, International Trade Theory and Practice, Cross-border E-commerce Operations, International Business Law, Cross-cultural Business Communication, English for Cross-border E-commerce, Business English Correspondence.

Career Prospects

Graduates may work in areas such as platform operations, market analysis, visual merchandising design, international marketing, cross-border e-commerce business management, foreign trade operations, supply chain management, online marketing, content planning, logistics coordination, logistics data analysis, company operations, marketing, e-commerce consulting, and vocational education and training. Potential employers include cross-border e-commerce platforms, international brands, foreign trading companies, digital marketing agencies, logistics companies, small and medium-sized enterprises, consulting and training institutions, and other related organizations.